One man outselling ten by breaking the rules is a claim you need explained, and this face is famous in sales. But the image text repeats the title's idea, so a whole surface adds nothing. A known creator can afford that. An unknown one cannot.
How the packaging works
Title
The title stakes the claim, one seller beating ten by breaking every rule.
Thumbnail
The image shows a famous sales face beside text that restates the title.
Remix this
When your result broke the accepted way of doing things, lead with the broken rule, not the result. Then give the image text its own job, the number, the proof, or the cost, never the title again.
The transferable lesson
A repeated surface is only affordable when the face is famous
15:12