13:01How To Promote Your Business Locally 👉 Small Business Marketing Strategies for 2020!
Save referenceIdentity & Self-Relevance
The rooftops behind him are the smart part. A street of ordinary houses says local before any word is read. Locally is also the word that makes owners feel seen. The image text, though, repeats the title's promise in full, six words that add nothing.
The title promises local promotion tactics for small business owners.
The image sets a suited adviser against a neighbourhood of rooftops, then restates the title.
If you serve local businesses, put the town itself in the image, streets, shopfronts, rooftops. Place matters more to this audience than polish, and it frees your text for a sharper job.
Show the place; stop repeating the promise
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.