17:00How To Market Your Music In 2021 | Start NOW...My Secret Strategy
Save referenceLoss Avoidance
Stop wasting time is a command aimed at a real fear, months of posting music going nowhere. Commands confront where how-tos describe. The image brings the urgency. The title's secret strategy line then promises the way out.
Title
The title dates the advice, urges starting now and teases a secret strategy.
Thumbnail
The image confronts the viewer with a loud command to stop wasting time.
When your audience is grinding without results, try one confronting command in the image instead of describing the method. Aim it at the waste they already feel. Let the title hold the way out.
A command confronts where a how-to describes
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.