Brainwash is a heavy charge to aim at a brand people love. You cannot know the tricks without clicking. The image turns the idea into one picture, an iPhone sat in a bear trap. The whole story lands before a word is read.
How the packaging works
Title
The title says a loved brand is tricking you and hides the how.
Thumbnail
The image makes the trick physical, a shiny iPhone resting in a steel trap.
Remix this
Use this when your topic is invisible, like persuasion or pricing. Find one object that makes the idea physical and stage it. A sharp picture beats a paragraph of image text.
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