12:457 Business Machines You Can Buy to Start Making Money
Save referenceCuriosity Gap
Most viewers cannot name the machine on screen, and that blank is the hook since the title claims it earns money. One unfamiliar object stands for all seven promised inside. You click to find out what it is and whether the maths works.
Title
The title promises seven money-making machines and a place to start.
Thumbnail
The thumbnail stars one strange machine you cannot quite name.
If your list contains one genuinely unfamiliar item, make it the whole thumbnail rather than cramming all seven in. The strange object asks what is that, and the question mark keeps the verdict open.
One unnameable object out-pulls seven crammed familiar ones
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.