21:56How To Grow Your Business 8x Faster Than The Competition
Save referenceScale & Specificity
108 million dollars in eleven months is specific enough to read as a real case rather than a boast. The product sits in his hand, so the money has a face. The title promises 8x growth and the image explains why to believe it.
Title
The title promises faster growth than competitors.
Thumbnail
The image ties a specific revenue figure and timeframe to the product in hand.
Use an odd, specific figure with a timeframe when you have a real result to point at. Hold the actual product beside the number, because a claim attached to a physical thing reads as evidence.
Odd specific numbers with timeframes read as evidence
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.