12:076 Marketing Trends You Need to Know
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The click is the fear of being out of date, six shifts you should already know about. Each sticky-note icon stands for a trend it refuses to name, which keeps the list worth opening. The banner, though, repeats the title's words in the loudest spot.
It tells you these six trends are ones you need to know.
It teases the six trends as icons and restates the title's subject.
Use unnamed icons whenever you package a countable list, they promise structure without giving entries away. Then make the biggest text do new work, the year's sharpest shift or who wins from it.
Icons promise the list, big text must add news
What to avoid copying
Marketing trends sits in both the title and the banner. One surface is selling twice.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.