11:01How To Sell Anything For 23x More Than The Competition
Save referenceScale & Specificity
A small jar of cream priced at $4,225 makes no sense. The exact figure feels real because nobody would invent something so odd. The title says you can charge 23 times more than rivals, and the jar is living proof someone already does.
Title
It promises the method behind charging 23 times more than competitors.
Thumbnail
It holds up an ordinary jar wearing an absurd exact price.
Use this when an ordinary object carries an extraordinary number. Hold the thing to camera and place the exact price beside it. Keep the two numbers different across title and image so each surface earns its keep.
An exact odd number on an ordinary object stops the scroll
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.