An arrow labeled “The trick” points at a line waiting outside Louis Vuitton, but the image never says what the trick is. A finger held to the lips makes it feel like a secret about to be shared. The title says luxury brands brainwash you, so you want to know how, in case it's working on you too.
How the packaging works
Title
It accuses luxury brands of tricking you into buying.
Thumbnail
It stages the secret, an arrow pointing at a trick you cannot quite see.
Remix this
Use this when the lesson lives in one hidden detail of a familiar scene. Point an arrow at it but keep it too small to read. The scene must be instantly recognisable or the mystery has nothing to sit on.
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