The want is simple, your favourite burrito at home and better. Cutting both in half is the smart move. From outside every burrito looks the same. His halves show avocado and colour next to the plainer real ones, so you judge the win yourself.
How the packaging works
Title
The title names the famous brand and stakes the better-at-home claim.
Thumbnail
Four cut burrito halves put his filling right next to Chipotle's to compare.
Remix this
Use this when your improvement hides inside the thing. Cut it open, show both insides at the same scale, and let the viewer reach the verdict before clicking.
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