The promise is good food on days you have no time. Three finished lunches sit right there, so the word these has something to point at. His casual mid-bite look says normal life, not chef performance, which makes it all feel copyable.
How the packaging works
Title
The title stakes the no-time, high-protein promise in plain first-person words.
Thumbnail
Three real plated lunches show exactly what the title is talking about.
Remix this
If your title says these or this, the image must show the thing itself. Put the actual results in frame so the promise points at something real.