QuickBooks is what nearly every accounting firm runs on, so labeling it the old way suggests you're already behind. The title says leading firms are replacing it, and most accountants won't recognize the new logo, so they click to find out what they're missing.
How the packaging works
Title
It states the replacement plainly and names where it is happening.
Thumbnail
An arrow from the known logo to the new one maps the claim in one glance.
Remix this
Use old way and new way when the old tool's logo is known on sight. The familiar mark does the hooking and the unknown one intrigues. If neither logo is recognized, the format has nothing to grab.
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