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World's Largest Jello Pool- Can you swim in Jello? thumbnail10:28

World's Largest Jello Pool- Can you swim in Jello?

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What to study

Scale & Specificity

An entire pool of jello is a scale nobody has seen, and the image proves it exists with him waist-deep in it. The question stays half open, because standing is not swimming. You click to see whether the stuff holds a whole body.

How the packaging works
Title

The title claims the world record and asks the test question.

Thumbnail

The image shows him waist-deep in the jello, proving the pool is real.

Remix this

When you scale a small familiar thing to absurd size, show yourself physically inside it. Being in the thing proves the build and leaves the main question, what happens next, still open.

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World's Largest Jello Pool- Can you swim in Jello? thumbnail

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The transferable lesson

Get inside the giant version of a small thing.

NicheScienceFood & Dining
FormatChallengeExplainer
Click driverScale & SpecificityCuriosity Gap
Visual signalUnusual ObjectFace-LedSingle-Scene CompositionPhotographySaturation Contrast
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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