The wall reads as plain texture until you realise every line is handwritten film script. The task is pointless, which is the joke, but the scale is real. You click to see how far he took it and what it cost him.
How the packaging works
Title
The title states the absurd commitment plainly, no wink needed.
Thumbnail
The wall of tiny handwriting shows the scale that words cannot.
Remix this
Use this shape when a commitment is big enough to be the entire story. Show the full scale in one frame, person small against it. It transfers to serious work too, a year of output as one giant object.
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