5:02Why Soda Cans are Shaped Differently in Hawaii
Save referenceCuriosity Gap
You have held this can a thousand times, and the split image says you missed something. The circle points at a difference too small to explain itself, on a brand everyone recognises. The title tells you where, so the only thing left is why.
Title
The title asks why one place shapes an everyday object differently.
Thumbnail
The thumbnail splits the famous can and circles the exact difference.
Use this when a tiny difference hides inside something universal. Split the object, circle the exact spot, and use the most recognisable brand of it you can. The smaller the difference, the bigger the itch.
Tiny differences in universal objects create huge itches
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.