The two panels set the full journey, a rating of zero crawling on the grass and a 99 celebrating. You know the start and the end, so the missing middle becomes the video. The title's rule tells you exactly how the climb is earned.
How the packaging works
Title
The title sets the rule, every goal buys one upgrade.
Thumbnail
The thumbnail shows both ends of the climb, zero and 99.
Remix this
Use this when a challenge runs on a simple repeatable rule. Show the worst state and the best state as the two ends of the climb. Viewers click for the missing middle, so never reveal it.
The transferable lesson
Show both ends, sell the middle
NicheGeneral SportsGaming
Click driverCuriosity GapScale & Specificity
Visual signalSide-by-Side ComparisonSupporting TextBefore and AfterCollageSplit ScreenTransformation
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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