Most people have seen this ring from above but never inside it. The highlight traces the building like a plan about to be explained. Genius design promises reasons rather than a tour, so you click to learn why it looks this way.
How the packaging works
Title
The title promises the thinking behind a famous building.
Thumbnail
The image shows the recognisable ring from above, traced like a plan.
Remix this
Use a famous subject your viewer recognises in one glance, then promise the thinking behind it rather than the look of it. The recognition earns the stop and the promised reasons earn the click.
The transferable lesson
Recognition stops the scroll; promised reasons earn the click
18:12