The meat looks exactly like the famous one everybody would guess, and the title flatly says it is not that. The clash opens the question the click must answer. Calling it the world's most prized without naming it keeps the answer out of reach.
How the packaging works
Title
The title denies the obvious guess without naming the real answer.
Thumbnail
The image shows meat that looks exactly like the famous thing being denied.
Remix this
When your subject resembles something famous, deny the obvious guess in the title and let the image invite that guess. The clash between what viewers see and what you say creates the pull. Never name the answer on either surface.
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