Nothing should be sticky and non-sticky at once, and the title claims exactly that. Then the image shows a man climbing sheer glass, which your brain flags as impossible. The gecko and the arrow promise the trick came from nature.
How the packaging works
Title
The title packs the contradiction, sticky and non-sticky at once.
Thumbnail
The image shows a man climbing sheer glass, with the gecko naming the source.
Remix this
When your subject breaks a rule people assume, show the most impossible-looking real demo you have. Pair it with a plain label naming where the trick comes from. The demo pulls the click and the label makes it feel learnable.
The transferable lesson
An impossible-looking real demo beats any description of it
13:19