The title claims the most expensive house in America, and the image backs it with the exact figure, $295,000,000. A precise number is harder to scroll past than a big claim, because it turns the boast into a fact. Neither surface repeats the other's words.
How the packaging works
Title
The title stakes the claim, the most expensive house in the country.
Thumbnail
The thumbnail proves it with the exact price over an aerial view of the estate.
Remix this
When your title makes a biggest-ever claim, put the exact number in the image instead of repeating the words. The claim sets the frame, the figure makes it real, and each surface keeps its own job.
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