A man aims his camera through a hole in a scrap of white foam. Beside it, that hole becomes a dreamy frozen window around a portrait. You cannot connect the two without help, and that missing link is what the click buys.
How the packaging works
Title
The title wraps the mystery in a top-ten of the year.
Thumbnail
The foam-to-portrait pair shows a result the setup cannot explain.
Remix this
Pick the trick whose setup looks least like its result. The harder it is to guess how one became the other, the stronger the pull. Show both honestly and let the how stay inside the video.
The transferable lesson
The less the setup explains, the harder the pull.
What to avoid copying
The year in the title dates it. Evergreen tricks lose search life once the year turns.
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