Everyone who has flown squeezed in economy carries a picture of the perfect flight. This title claims the best seat ever built, and the image backs it with a private room where a cabin should be. You click to live the upgrade for eight minutes.
How the packaging works
Title
The title stakes an all-time-best claim and names the product.
Thumbnail
The wide shot shows a private room on a plane, which makes the claim believable.
Remix this
When you review the top option in your field, say greatest plainly and let the image show one detail that looks impossible for the category. Earn the big claim with the picture, not more adjectives.
The transferable lesson
A greatest-ever claim needs one impossible-looking detail as proof.
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