A coaster train should never leave its rails, and here one is sailing through open sky. The disaster image works on anyone. Players of the game get a second hit, because launching riders like this is the game's most famous accident.
How the packaging works
Title
The two-word title names the game for those who know it.
Thumbnail
The image shows the airborne crash that should be impossible in real life.
Remix this
If a game or tool in your niche has one famous failure moment, show that moment as if it happened in real life. The insiders feel spotted while the pure disaster still pulls strangers.
The transferable lesson
Recreate a community's famous failure moment in real life.
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