The arrow points at a superstar and calls him the reason, without saying the reason for what until you read the title. Then it clicks. Players avoid one of football's biggest clubs, and he is somehow why. Fans of the club cannot leave that unanswered.
How the packaging works
Title
The title makes the surprising claim that players avoid a giant club.
Thumbnail
The thumbnail pins the blame on a recognisable face and shows the club's badge.
Remix this
Use this when a claim needs a person attached. Point the accusation at the face with an arrow so every he or this has a visible target, and let the title supply the mystery it belongs to.
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