4:18How To Get Better Clients - That Pay You MORE!
Save referenceDesired Outcome
The title promises clients who pay you more but doesn't say how much more. The thumbnail puts a number on it, $100k+, with cash flying past a relaxed smile. The title gives you the goal and the thumbnail gives you the size of it, so each one adds something the other leaves out.
Below this channel's typical views. Included as a creative reference.
The title promises the outcome, better clients and higher pay.
The thumbnail sizes the promise with a figure the title never states.
Use this when your title makes a soft promise like more or better. Let the thumbnail put a number on it, so the vague word gets sized without the title turning into a boast.
Let the title name the goal and the thumbnail put a number on it.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.